From The Atlantic:
In a much-anticipated press event this morning, J.K. Rowling announced the launch of Pottermore, a new website meant to bring all-things-Harry Potter to the Web. It was revealed in a leaked memo yesterday that a central focus of the site would be an online gaming experience developed by the company Adam & Eve that will include real-world prizes such as magic wands secretly scattered throughout Britain and the United States. But the launch revealed that the site will be much more than that, though it does appear to include some gaming elements.
And here’s the woman herself:
More about JKR’s reasons for setting up Pottermore, and the interesting (to me!) discussion about which e-book format they’ll use, are at The Atlantic‘s site as well as elsewhere.